Dedication to the answer
If you have been invited to take part in a Qual Street project you will have given your consent for us to receive your contact details (name, address, home and/or mobile phone number) and some details about you as a ‘consumer’ (for example your age, gender, shopping habits) before coming along to the market research session.
The information passed on to us is processed lawfully and used solely for the market research project you have been invited to come along to.
You can withdraw your consent at any time during the interview process.
Following your market research interview, all information will be reported to the client paying for the research anonymously (i.e. they won’t know it’s your views we are reporting on) with the following exceptions and always with your prior consent:
We will keep on file your personal details (name, address, phone number and any other personal data collected) no longer than 3 months after the project has been completed. After that time all your details will be destroyed both in electronic and paper copy.
Research findings, quotes, audios and video will be kept on file for up to 3 years. (Amended 1st September, 2023 – previously 2 years)
We will store your personal details (that don’t form part of the research materials i.e. phone number, address etc) in a manner that ensures appropriate security, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage using appropriate technical or organisation measure to protect your personal information.
Qualitative Street ltd is registered with the ICO, and Kath Rhodes, the owner of Qualitative Street Ltd is a member of the MRS (Market Research Society) and abides by their Code of Conduct.
I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to us about a project
or some ‘free thinking’ call Kath on 07738 180 529.
Alternatively you can email email@example.com
Business address for formal correspondence is
Office FF10, Brooklands House, 58 Marlborough Rd, Lancing, West Sussex, BN15 8AF