Qual Street

Dedication to the answer



What’s on offer?

Qual Street is an award-winning research agency.

Our promise to clients is ‘dedication to the answer’.

We deliver unique research methods that help businesses become more successful through embedded insight.

We’re set up to learn. We study across social and behavioural sciences. Our learning is turned into new approaches and methods.

Every project is designed according to what clients need. Qual Street mainly works in FMCG, Retail and Health. We believe in embedding insight into business from day one of the project and all our methods are designed with that in mind.

Here’s the skill set:

  • all types of filmed in person and remote depths & group discussions using projective & enabling techniques: we deliver deep qual
  • methods inspired by the social sciences: design thinking, game-playing and experiments
  • in-the-moment studies: micro-anthropology; observations & intercepts; fixture filming
  • mobile methods: diaries and task-based activities
  • on-line research communities large and small, short and long-term using on-line platforms, bulletin boards and screen sharing technologies
  • co creation and creative workshops bringing clients, customers and other experts together
  • longer term studies using diaries; re-contacts and re-visits to respondents
  • fully integrated qualitative and quantitative studies
  • customer closeness
  • training and workshops for new researchers, students and clients

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…

@Qualstreet on 17 March 2023