Qual Street

Dedication to the answer



What’s on offer?

Original research, done with dedication, delivered how your business needs it.

Qual Street is run by me Kath Rhodes.

I believe there’s always a better way to do research.

After 20 years I’m still learning how, and everything I learn I apply to your project.

Every project is designed according to what clients need. Qual Street mainly works in FMCG, Retail and Financial Sectors.

Here’s the skill set:

  • all types of filmed depths & group discussions using projective & enabling techniques
  • methods inspired by the social sciences: design thinking, game-playing and experiments
  • in-the-moment studies: micro-anthropology; observations & intercepts; fixture filming
  • mobile methods: recording everyday behaviour…every day!
  • on-line research using bulletin boards and screen sharing technologies
  • social media inspired research approaches: on-line communities; video and photo uploads
  • co creation and creative workshops bringing clients, customers and other experts together
  • longer term studies using diaries; re-contacts and re-visits to respondents
  • fully integrated qualitative and quantitative studies
  • customer closeness
  • training and workshops for new researchers, students and clients

Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @living_brands : Come and see the friendly ICG! ⁦ @TheICG ⁩ ⁦ @TweetMRS#mrslive https://t.co/xkvfQDc4fz

@Qualstreet on 12 March 2019