Dedication to the answer
Kath Rhodes, Ambreen Aziz and Claire Thomas are the core team at Qual Street. We’re three long-serving qualitative researchers, who’ve each been doing research for more than 20 years. Our long service award means we know how to do qual old-school, so we know how to go deep in groups when needed. Along the way we’ve learned that good research is always ‘360’, so we take time to get to know the person we’re interviewing – and their character. We explore too what affects behaviour and decision making in the moment. To complete the picture we’re mindful of the impact of culture too on how people live their lives.
Each of us is different: Kath particularly loves ideas, Claire especially loves the narrative, Ambreen is above all a great visual thinker: together we make up quite a team!
We’ve got an amazing contacts list of very special Street Mates who we collaborate with on projects (many of my projects are combined qual & quant as well as qual-only). All the researchers we work with are senior, experienced and full of commitment.
We don’t just work with researchers, though, we frequently work with film-makers, graphic designers, visualisers, planners, and creative facilitators too.
There are more, but regulars are:
She’s a master thinker. She can write up a storm too.
Diligent, dedicated and smart.
Vicki Raynor, Vicki Raynor Research
PS We do work with men too! They are just a bit thin on the ground as Qual researchers…
For a business called Qual Street, it sure does get involved with a lot of quantitative research. We work hand in hand with these three businesses to bring you an all-round research package on full service projects. Highly recommended:
Jo Perkins, Jo Perkins Research
We can’t speak highly enough of her as a person and a researcher. She’s the tops.
They are a quality outfit who are inspired by the best in Behavioural Economics
Tracer Insight Consultancy
Run by Iona Carter, an expert in shopper and behavioural insight. No stone left unturned with Iona. She’s an amazing shopper researcher. Tracer Insights
Good research needs more than researchers… it needs great fieldwork companies, film makers, designers, technologists and more. Here’s who I recommend:
Such a can-do field agency and super efficient…
We’re so impressed by how this business runs and how they manage their huge database of respondents in a way that means you get really good participants.
Graphic design: Harp makes things look beautiful.
Ex qual researcher turned film-maker.
It’s good to have a ‘good project’ guarantee as well…
I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to us about a project
or some ‘free thinking’ call Kath on 07738 180 529.
Alternatively you can email email@example.com
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749