Qual Street

Dedication to the answer



Street Mates

I’ve got an amazing contacts list of very special Street Mates who I collaborate with on projects (many of my projects are combined qual & quant as well as qual-only). All the researchers I work with are senior, experienced and full of commitment.

I don’t just work with researchers, though, I frequently work with film-makers, graphic designers, visualisers, planners, and creative facilitators too.

There are more, but regulars are:


Ambreen Aziz
She’s creative, always up for a challenge and analytical too. I love working with her.

Sandra Hand
She’s a master thinker. She can write up a storm too.

Stephanie Rowley, Marmoset Research
Financial expert and all round lovely person.

Dawn Lambert
Diligent, dedicated and smart.

Abby Jones & Kirsty Henthorne, People Tree
Abby’s an expert in kids and CSR, Kirsty is a Corporate Coach as well as a clever researcher.

Vicki Raynor, Vicki Raynor Research
The Duchess.

PS I do work with men too! They are just a bit thin on the ground as Qual researchers…


For a business called Qual Street, it sure does get involved with a lot of quantitative research. I work hand in hand with these three businesses to bring you an all-round research package on full service projects. I highly recommend:

Jo Perkins, Jo Perkins Research
I can’t speak highly enough of her as a person and a researcher. She’s the tops.

Numbers & Bolts
Payam Ghamsari believes there’s always a better way to do it: I love that philosophy.

Ink Research
I’m so glad I’ve connected with Ink this year, they are a quality outfit who are inspired by the best in Behavioural Economics

Beyond Researchers

Good research needs more than researchers… it needs great fieldwork companies, film makers, designers, technologists and more. Here’s who I recommend:

Find Fieldwork Solutions
Jill Farrell is the heart and soul behind this field agency that really does check and double check everything and offers extra support too.

I’m so impressed by how this business runs and how they manage their huge database of respondents in a way that means you get really good participants.

Have become my go-to business when I want to go mobile / on-line with my qualitative.

Studio HB
Graphic design: Harp makes things look beautiful.

Fly Video
Ex qual researcher turned film-maker.


Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @living_brands : Come and see the friendly ICG! ⁦ @TheICG ⁩ ⁦ @TweetMRS#mrslive https://t.co/xkvfQDc4fz

@Qualstreet on 12 March 2019