Qual Street

Dedication to the answer


Case Study

Co Creation

Three part research: going mobile, co-creating and good old-fashioned groups

This Qual Street client is in the travel industry. They wanted to understand more about commuting and develop a proposition designed for the commuter market. To develop really strong ideas you need to really know what your customer experience is like… so for this project Qual Street got our client really close to their customer in a three-stage project

Then we co created with the commuters.

Qual Street ran two sessions with 6 clients ‘buddying’ with 6 commuters in each session. They shared commuting experienced and then in small teams developed new ideas that our client could build into its proposition. We ran a separate workshop to put together the outputs from the co creation session and develop some coherent ideas that could be tested and refined in groups.

Concepts were tested in traditional groups.

Because this is Qual Street we kept a strong eye on ‘private’ responses before discussing the concepts with the whole group – everyone had to rate and comment on ideas we put before them individually, and then as a group.


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023