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Passing it on...

Passing it on...

Notes

When people ‘discover’ a new piece of thinking they like to pass it on…

…it’s because the act of passing an idea on makes people feel like the idea is at least partly theirs. (Our brains tell us ‘you thought that, you clever thing!’)

Knowing this, it’s worth exploring in NPD research which concepts or ideas people want to pass on. That will help us understand which concepts are likely to be stickiest…

Here’s how I would run NPD groups to build in the ‘pass it on’ techniques:

  • Give respondents in a group a set of cards with some new product ideas on them
  • Get the respondents in a group to sort these ideas into order of preference – the idea they most want to tell their friends about
  • Then get the group going – identifying which ideas they wanted to pass on and what it was about the idea that they want to tell others about

If you like this thinking – pass it on!

kath-handonheart

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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