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Leave the room!

Leave the room!

Notes

It’s best not to look over people’s shoulders when you are asking them to pick something out…

I’ve been doing some pack research. I wanted to test what people ‘see’ in the new packaging designs rather than get them to judge a beauty contest, so I’ve been asking them to pick out packs that are right for them (including competitors).

Day one of the research… I stayed in the room and watched respondents do this. Something wasn’t right. They were self-conscious, they didn’t seem to get what I wanted them to do.

Day two, I left the room and let them get on with their decision making.

So obvious, so simple! It was so much more like real decision making when I left them to it, as these are the choices we tend to me on our own and in our own time.

There’s a lot to be said for leaving respondents on their own – it’s not cheating the client out of your time, it’s getting the insight right

kath-handonheart

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023