Qual Street

Dedication to the answer


Key Informant Effect

Key Informant Effect


Ask family and friends to ‘report’ on your subject’s behaviour

It will give you richer analysis on what’s going on in their life, and help you understand better what is claimed and actual behaviour. Talking to people’s social connections is always going to be worthwhile because we are such social animals.

Our behaviour brings meaning to others as well as ourselves


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…

@Qualstreet on 17 March 2023