Qual Street

Dedication to the answer


Design Analysis

Design Analysis


I’m reading Change by Design by Tim Brown…

Tim describes three types of analysis in Design work, and it really applies to research too:

  1. Physical Analysis, how do we negotiate the experience physically
  2. Cognitive Analysis, how do make sense of the experience
  3. Emotional Analysis, how does the experience leave us feeling

Imagine you are designing a new magazine – and you’re researching responses to it… this model would be a helpful tool in understanding how well you’re doing. 1. What’s it like to hold, touch, see. 2. How are people navigating and getting around the work, what are they noticing, is it having the impact I want 3. How much are they enjoying this and what benefit is it bringing them?

Neat and simple, a good way to order our thinking when we are assessing products, services and experiences


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023