Qual Street

Dedication to the answer


The Power of Habit by Charles Duhigg

The Power of Habit by Charles Duhigg


A simple model that’s worth remembering

Duhigg states that habits are formed when the following occurs…

  1. you get the cue to do something
  2. you do a routine in response to the cue
  3. you get a reward for doing the routine

The important thing is that the loop between the three actions needs to be closed – importantly you need to get the reward from doing the routine.

We should remember this when we are doing research…how can we help to close the loop? To deliver a reward for the routine that’s adopted?


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023