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Walking and Talking

Walking and Talking


A great idea from Stephen Mugford…

I have no idea who this man is. I have come across him randomly, and now I follow him on slideshare, but he’s GOOD!

His latest post is about how valuable it can be to walk and talk – in meetings! He gives the example of doing work evaluations, walking, rather than sitting at a desk. He then has lots of other examples of how to get great conversations going… when walking.

He started doing ‘walking and talking’ because of an intuition, but he’s also explored why it works cognitively.

It seems our brains amplify the importance of listening because it’s harder for us to see who we’re conversing with – non verbal cues diminish so we start to listen harder, which means we give greater attention, which means we listen better…

I love the idea of interviewing respondents during a walk. Now I just need to get a client to buy into that idea!

Good one Stephen Mugford, whoever you are…


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023