Qual Street

Dedication to the answer


When just one group is enough

When just one group is enough


Four groups minimum, that’s what I’ve always told clients they need, but I was wrong…

A couple of weeks ago I moderated a group of experts for a client. The session was like a standard group discussion, but because everyone there was an expert, we got really far with developmental thinking even though we were doing just one group.

The group was more like a co creation session – thinking on behalf of the client and building ideas, taking them further.

So one group can be enough to kick off a project, to stimulate thinking, to get going in the right direction.

I’m also sold now on thinking about recruiting really high quality respondents – really smart people; experts; creative thinkers.

One supergroup could be better than 4 standard ones!


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…

@Qualstreet on 17 March 2023