A fun way to discover how susceptible we all are to the power of persuasion (because we’re wired that way). Cialdini identifies 6 weapons of influence: reciprocity; consistency & commitment; social proof; liking; authority and scarcity and shows us how our emotional responses to choice can leave us making choices perhaps not always in our interests. The ultimate defence against these weapons seems always to be mindfulness…
What’s good about it
Insightful and fun
Room for improvement
Sometimes it feels like he’s interpreting behaviour, but presenting his ‘reading’ as fact.