Qual Street

Dedication to the answer


Copy, Copy, Copy


I read Seth Godin and A learning a day pretty much every day.

They both encourage me to be a more generous person, and to keep on going. The other day I read Seth talking about writing your own five star review (of your latest endeavour) as a way of helping you get to a better output. And I thought. Oh, I’ll copy that – it’s a great little qual exercise. Then the next day I read the man from A learning a day talking about Seth’s idea, and adding his own bit in. So here’s my copy of a copy. I can imagine asking respondents to write a five star review of a service or experience from a provider as it should be: the new food range in Morrison’s, the new cakes they’ve got in Costa Coffee. Write a five star review of it as it should be…

… That could really help the respondent identify what would make something delightful, which in turn could help a client know how to delight! It’s an idea I’ve heard before (the obituary… etc), but I like the idea of the 5* review because it feels like it puts a better wrapper around the concept. So, hat tip to Seth Godin and the man from a learning a day…

Oh, and copy, copy, copy is copied from Mark Earls’ latest book.


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023