Qual Street

Dedication to the answer


This is what insight is...


Insight according to Gary Klein:

Insights shift us toward a new story, a new set of beliefs that are more accurate, more comprehensive, more useful. They change how we act, see, feel and desire. They change how we understand

I think it’s a good measure of success for all the projects researchers undertake: have we changed how people understand as a result of our work? How will people need to act now they know..?

The definition also helps us be more precise about ‘insight’. We over-use the term in lieu of ‘research’ because it sounds a bit more useful, but it’s only useful when it leads to change.


Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 12 March 2019