Qual Street

Dedication to the answer


shoulda woulda


Dr Roger Pierce was chatting to me on Friday

and told me of his favourite research technique: Vignettes. You ask people what they should do in a given situation and then what they would do. This allows you to explore where the difference lies between the two and what is driving behaviour.

I like it!


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…

@Qualstreet on 17 March 2023