Qual Street

Dedication to the answer


Note to self - idea for an interesting research method


What about a friendship network?

It might be interesting in some projects (i.e. food based study) to recruit lead respondents and then get them to recruit their friend, and to ask their friend to recruit another friend…

Network theory shows how we influence each other to three degrees of separation… so why not recruit along that basis?


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023