Qual Street

Dedication to the answer


Write your own conclusions


There’s something inherently wrong in the one-way debrief.

The one where the researcher does all the talking, and the client does all the listening. How about adding in an exercise after presenting findings – ‘write your own conclusions’ where the audience write down their key take-outs/ insights/ big aha moments and they are shared before the researcher presents their conclusions?


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023