Qual Street

Dedication to the answer


Kick-starting with an Invention Test


Ambreen Aziz inspired this one.

We set up a kick-start session for respondents to get to know a new product idea before going away to think about it (at home, in context) and then returning to take part in a co creation sessions.

We needed to prime respondents to think creatively about the idea/ product, and so we played the ‘invention test’ game – giving respondents 20 basic food ingredients, giving them 2 minutes and asking them to design a dish for the group to eat with 4 of the 20 ingredients.

It worked, a great way to warm up a group and get their minds stretched out and warmed up…

And PS the kick-starter session was a nice way to bond a group and get them ruminating before the main event of the co creation.


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023