Qual Street

Dedication to the answer





I like listening…
… and 2019 has been the year of the Podcast for me.

Podcasts tend to lead you onto new things. So my absolute favourite Adam Buxton’s Podcast has got me into Ruby Wax’s book How to be Human, and The Fortunately Podcast with Fi Glover and Jane Garvey introduced me to Ace DJ, which got me into his podcast cut the chat. It’s four mates in a barber shop chatting. Or more specifically 4 black mates from London chatting, and I love it because I feel like the sneaky 5th man, sitting in the barber shop getting a trim, and being allowed to listen into a world I just wouldn’t get to hear about in normal circumstances. I love it. You will too.

Anyway, that got me to thinking.

This is a qualitative methodology.

There have always been un-moderated groups, now there’s a whole technology (on our phones) that can let us eavesdrop onto other people’s lives…
… on cut the chat the men talk about the food they are eating (out) and cooking. How they feel about religion. Parties. Women. Music. Jokes. They recommend stuff to each other…

What if we used this method to explore topics that mattered to us: and particularly explored these topics with groups of people we don’t usually encounter in market research – people who aren’t mainstream middle class-ish family people…but people who buy stuff, eat stuff, recommend stuff…


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023