Qual Street

Dedication to the answer


Dynamic Debriefs


This is scary because we want to be totally prepared for when we unveil our ‘product’ – the debrief… but why don’t we make them dynamic? Present our findings (researcher’s view) and then get live client input so that the final insight is negotiated from a client perspective too? It’s so do-able with remote technology… and when we are in the room together a second-screen which shows the new emerging outputs is more than feasible. We should be moving from the debrief to the dynamic debrief…


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023