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Question Library #3 Tell me about the last time...

Notes

An example of the last time you…

The say-do-gap is real. People often over-exagerate how often they do things/ what they do… For lots of reasons. Often they are not aware of time/ frequency/ habits… They might [want to] see themselves as ‘someone who’, whereas in reality that changed some time ago/ they aren’t…

A really good way of avoiding the say-do gap is to ground the conversation in asking about ‘the last time you’… and go from there …

It has so many benefits – people will be able to recall high frequency events easily. From there you can dig into their habits and reasons why it’s high frequency. Or if something happened a while ago you can explore how things have changed over time and the reasons why.

It’s really simple, but it’s a significant way to get better insight … just ask them to “Tell me about the last time you x/y/z”

kath-handonheart

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs