Dedication to the answer
Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where we deposit all the ideas that come to us – either from reading, doing research or just having a good think.
Tue 08 Dec 15
It doesn’t always make sense to commit to a fixed amount of research, done in a fixed way…
Sat 12 Sep 15
How to harness empathy in research
Thu 03 Sep 15
Have you seen for yourself how people really use your product when they get it home? Behind-closed-doors projects can deliver insight that has the potential to deliver bigger benefits to your business.
Thu 20 Aug 15
Five ways that qualitative researchers can improve on how they run focus groups
Wed 12 Aug 15
I’ve just run a creative workshop with a client to develop insight statements. Some things went well, some things didn’t…
Sun 26 Jul 15
The centre for non violent communications has published a list of human emotions, here it is…
Mon 27 Apr 15
Interested in personality? Read on!
Fri 24 Apr 15
Exploring how to get better insight about people’s experiences of your brand, service or store
Sun 12 Apr 15
We shouldn’t ignore the best current thinking in social sciences and human behaviour – we should apply it to research. Have you?
Wed 01 Apr 15
Micro-anthropology – a fancy name for observations and intercepts or something more?
Sat 21 Feb 15
The benefits of cognitive interviewing for questionnaire design
Mon 09 Feb 15
Help with facilitation!
Sat 31 Jan 15
An introduction to qualitative research and the skills needed to be a good researcher
Mon 26 Jan 15
App-tastic advice on how to get insight out of respondents using mobile qual
Sun 04 Jan 15
Why putting respondents at the heart of a project is the right thing to do
Sat 22 Nov 14
Why asking for people’s opinions is easy and wrong!
Sat 25 Oct 14
Dip your toes into the pool of thinking that is Social Network Theory. Enjoy the ripples it creates…
Wed 15 Oct 14
Exploring the dangers of open questions in mobile research
Tue 09 Sep 14
Learn about how Design Thinking has influenced Research Thinking in the last few years!
Tue 22 Jul 14
Learn how our amazing brain is pro social
Tue 03 Jun 14
500 words on how to get on-line shopping research right
Sat 24 May 14
If you design questionnaires, or develop communications materials then you should know about Cognitive Interviewing!
Wed 23 Apr 14
Qualitative mobile apps – Love!
Sat 08 Mar 14
Some quick clues on how to engender creative thinking
I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to us about a project
or some ‘free thinking’ call Kath on 07738 180 529.
Alternatively you can email firstname.lastname@example.org
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749