Dedication to the answer
Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where I deposit all the ideas that come to me – either from reading, doing research or just having a good think.
Sun 20 Oct 19
Mon 24 Dec 18
Sun 09 Sep 18
Fri 01 Jun 18
Ambreen and I have been to the AQR/ QRCA conference in Valencia… And we learned a lot! Here’s some of the best bits…
Mon 23 Oct 17
An invitation to contribute to the year in the life project
Tue 13 Jun 17
AQR Conference 2017
Sun 28 May 17
Thinking about how to replace the debrief with something better…
Mon 19 Sep 16
Men and women talk differently, and with different purposes. Something every researcher needs to know!
Thu 25 Aug 16
I’ve been exploring a new product explanation for a client. Something intriguing came out of the research…
Sun 24 Jul 16
Warm-ups set the tone of the session – which is why we need to give them special attention
Wed 29 Jun 16
How men and women talk differently
Tue 01 Mar 16
Why workshops benefit from the party vibe
Sat 26 Dec 15
Psychologist Gary Klein sits on the other end of the see-saw to behavioural economists. Where they see the downside – the flaws in our decision making, he sees the upside and focuses on our brain’s amazing capacity for insight…
Tue 08 Dec 15
It doesn’t always make sense to commit to a fixed amount of research, done in a fixed way…
Sat 12 Sep 15
How to harness empathy in research
Thu 03 Sep 15
Have you seen for yourself how people really use your product when they get it home? Behind-closed-doors projects can deliver insight that has the potential to deliver bigger benefits to your business.
Thu 20 Aug 15
Five ways that qualitative researchers can improve on how they run focus groups
Wed 12 Aug 15
I’ve just run a creative workshop with a client to develop insight statements. Some things went well, some things didn’t…
Sun 26 Jul 15
The centre for non violent communications has published a list of human emotions, here it is…
Mon 27 Apr 15
Interested in personality? Read on!
Fri 24 Apr 15
Exploring how to get better insight about people’s experiences of your brand, service or store
Sun 12 Apr 15
We shouldn’t ignore the best current thinking in social sciences and human behaviour – we should apply it to research. Have you?
Wed 01 Apr 15
Micro-anthropology – a fancy name for observations and intercepts or something more?
Sat 21 Feb 15
The benefits of cognitive interviewing for questionnaire design
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to Kath about a project
or some ‘free thinking’ call her on 07738 180 529.
Alternatively you can email firstname.lastname@example.org
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749