Qual Street

Dedication to the answer


Back to school with Qual Street

Back to school with Qual Street


What does diversity baked-in bring to insight?

We set out to discover what you get when you go deep with 8 people who aren’t average. We’ve developed a whole series of insights from our self-funded study. Come and explore with us two big things

  • why it’s important to seek diversity even in small qualitative samples: how much more insight you get
  • why virtue is what’s going on in people’s world (and why it matters to your brand)

We’ve designed ‘modular insight’ for clients, so we can build bespoke presentations and we’re offering slots w/c 16th October, 2023.

If you’d like to book a slot: half hour, 45 mins, or a full-fat hour, we’d love to join you on Zoom. Get in touch with kath@ or claire@ or ambreen@qual-street.co.uk and we’ll build a presentation around you and what your business needs.


Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…

@Qualstreet on 17 March 2023