Wed 15 May 13
Psychblog explains mental contrasting
Thu 09 May 13
Recruiters should tell respondents how nice the researcher is
Wed 01 May 13
Don’t forget to research men…
Mon 29 Apr 13
Getting respondents to draw a brand logo reveals a lot about its visual equity…
Mon 29 Apr 13
How holding hands at the start of a group is a technique worth trying
Mon 29 Apr 13
If shoppers really loved shopping at your store, you’d secure their loyalty and their spend. Let’s put shopper experiences at the heart of research and come up with an amazing new Service Design
Mon 29 Apr 13
Don’t you dream about really understanding social influence – I know I do – here’s my dream project
Thu 25 Apr 13
How database recruitment can help us explore what the customer did next…
Wed 24 Apr 13
Learn how to do NPD and brand architecture better with ‘The Board Game’
Mon 22 Apr 13
Why we’re ‘wired’ for conversation, how conversation facilitates creativity, and how to build conversation into qual research – particularly the research findings…
Thu 18 Apr 13
Blogs to follow
Thu 18 Apr 13
Recommended Reading Book List
Thu 18 Apr 13
The Wisdom of Mad Men
Thu 18 Apr 13
Lets have less presentation and more conversation in projects
Thu 18 Apr 13
Better venues for fliming groups discussions and co creating
Thu 18 Apr 13
Influence
Thu 18 Apr 13
Learn how a basic app for ipads can really improve how we do qualitative research
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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