Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where we deposit all the ideas that come to us – either from reading, doing research or just having a good think.
Wed 19 Mar 14
It’s worth not just talking to the respondent, but their family and friends too
Sat 08 Mar 14
Some quick clues on how to engender creative thinking
Mon 03 Mar 14
Learn about Behavioural Economics and how to apply its insight to the qualitative research you do
Fri 28 Feb 14
Applying Daniel Kahneman’s theory of our two selves to research
Thu 27 Feb 14
Why not always being there in a research session is a good idea
Thu 20 Feb 14
How Daniel Kahneman’s book Thinking, Fast and Slow has got me questioning how to do qualitative research…
Tue 18 Feb 14
A technique for exploring how sticky your NPD ideas are
Wed 29 Jan 14
The dangers of priming in research
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox.
