Fri 28 Feb 14
Applying Daniel Kahneman’s theory of our two selves to research
Thu 27 Feb 14
Why not always being there in a research session is a good idea
Tue 18 Feb 14
A technique for exploring how sticky your NPD ideas are
Wed 29 Jan 14
The dangers of priming in research
Tue 21 Jan 14
Get happy and be more creative
Sun 22 Dec 13
How to improve respondents’ recall of events
Thu 12 Dec 13
Kindle’s underlining function might work too in group discussions
Thu 12 Dec 13
The importance of discouraging self-censure
Tue 29 Oct 13
How to grow new ideas in group discussions
Mon 14 Oct 13
Tips on how to get a group going
Fri 04 Oct 13
Getting to the brand essence with African thinking
Tue 24 Sep 13
Time travel with the timehop app
Tue 24 Sep 13
Learn how to make dry ideas cut through
Sun 18 Aug 13
How to ask the right questions to develop a winning brand positioning
Tue 13 Aug 13
How to bring the store into the group discussion
Tue 06 Aug 13
See your brand through respondent’s eyes
Fri 02 Aug 13
How to get respondents to tell the truth
Thu 25 Jul 13
Understand how people spread the message about your brand
Tue 16 Jul 13
How about recruiting by personality type – tapping into our natural bias towards optimism or pessimism ?
Tue 09 Jul 13
Why Bulletin Boards are a great lead in to groups…
Tue 25 Jun 13
3 ways to unlock creativity in pre and post tasks
Thu 13 Jun 13
Why researchers need to look out for ‘social proof’ responses in groups
Thu 13 Jun 13
Learn more about social influence and Social Proof
Wed 12 Jun 13
How we should understand people’s behaviour
I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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