Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where we deposit all the ideas that come to us – either from reading, doing research or just having a good think.
Thu 25 Aug 16
Thu 25 Aug 16
I’ve been exploring a new product explanation for a client. Something intriguing came out of the research…
Sun 24 Jul 16
Warm-ups set the tone of the session – which is why we need to give them special attention
Wed 29 Jun 16
How men and women talk differently
Fri 17 Jun 16
The self…
Mon 28 Mar 16
Sun 06 Mar 16
Tue 01 Mar 16
Why workshops benefit from the party vibe
Thu 25 Feb 16
Fri 19 Feb 16
A thought about saving some budget for after (in big projects)
Sat 26 Dec 15
Psychologist Gary Klein sits on the other end of the see-saw to behavioural economists. Where they see the downside – the flaws in our decision making, he sees the upside and focuses on our brain’s amazing capacity for insight…
Tue 22 Dec 15
Tue 08 Dec 15
It doesn’t always make sense to commit to a fixed amount of research, done in a fixed way…
Sun 06 Dec 15
Mon 09 Nov 15
Customers want to feel like they’ve been listened to – why not set up a listening post in-store?
Mon 12 Oct 15
Copying a learning a day, copying Seth Godin…
Tue 22 Sep 15
Grant makes the case for being generous in business
Sat 12 Sep 15
How to harness empathy in research
Tue 08 Sep 15
Thu 03 Sep 15
Have you seen for yourself how people really use your product when they get it home? Behind-closed-doors projects can deliver insight that has the potential to deliver bigger benefits to your business.
Thu 03 Sep 15
If you are looking for a practical guide on how to ‘do’ Design Thinking, then this book is for you…
Tue 25 Aug 15
Have we been running groups the wrong way round? Here’s a thought about getting the ‘flow’ right…
Thu 20 Aug 15
Five ways that qualitative researchers can improve on how they run focus groups
Wed 12 Aug 15
I’ve just run a creative workshop with a client to develop insight statements. Some things went well, some things didn’t…
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…
If you want to chat to us about a project
or some ‘free thinking’ call Kath on 07738 180 529.
Alternatively you can email kath@qual-street.co.uk
Business address for formal correspondence is
Office FF10, Brooklands House, 58 Marlborough Rd, Lancing, West Sussex, BN15 8AF