Dedication to the answer
Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where I deposit all the ideas that come to me – either from reading, doing research or just having a good think.
Tue 22 Dec 15
Sun 06 Dec 15
Mon 09 Nov 15
Customers want to feel like they’ve been listened to – why not set up a listening post in-store?
Mon 12 Oct 15
Copying a learning a day, copying Seth Godin…
Tue 08 Sep 15
Tue 25 Aug 15
Have we been running groups the wrong way round? Here’s a thought about getting the ‘flow’ right…
Sun 26 Jul 15
Fri 26 Jun 15
Tue 09 Jun 15
Fri 05 Jun 15
Thu 14 May 15
Wed 29 Apr 15
Learning from Nir Eyal’s excellent hook model
Fri 24 Apr 15
One supergroup gets you more
Wed 01 Apr 15
What is marketing?
Fri 27 Mar 15
This app is great for research
Fri 06 Mar 15
Exploring – ‘what’s new to you?’ with respondents can unlock social trends and seed new ideas…
Fri 27 Feb 15
Why we should interview respondents on a walk
Wed 11 Feb 15
Fri 06 Feb 15
Julian Treasure’s lesson for us in active listening
Sun 25 Jan 15
Why we should take notice of surprises in research
Sat 24 Jan 15
I’ve been recalling some great starters for groups and workshops
Thu 22 Jan 15
Now it’s really cheap and easy to use green screen technology in research
Wed 14 Jan 15
Here’s an idea for a different set of co creation participants
Wed 07 Jan 15
How to build anticipation for your meeting – trailers!
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to Kath about a project
or some ‘free thinking’ call her on 07738 180 529.
Alternatively you can email email@example.com
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749